World Boutique Hong Kong Fashion Week, dedicated to promoting international designer collections and brands, serves as a comprehensive sourcing center for boutique buyers, department stores, fashion Buying agents, and distributors worldwide.
The event successfully drew the attention of over 400 brands, enabling them to establish connections with more than 13,000 buyers from 77 countries and regions who attended the four-day affair. The quality of the buyers is equally significant, as they represent the upper echelons of the market, including department stores and independent boutiques. With the support of its global network of offices, HKTDC facilitates the presence of key buyers, particularly youthful and emerging companies, from both developed and emerging markets at the show.
To generate greater publicity for WBHK and the participating brands, the Fair will organize a series of Fashion in Action promotions in prominent shopping malls in Hong Kong, such as Harbour City, Times Square, and Pacific Place.
Tag: World Boutique Hong Kong Fashion Week